Herman Miller Dealer Branding

How do you unify a network of brands?

Ideation  •  Writing  •  Collateral  •  Digital Templates  •  Training

Write the book on it

With 239 independently operated locations nationwide, there’s a lot of variety in how this iconic brand is being sold. After working with 5 by 5 Design to help one of those dealers with branding excellence, Herman Miller realized it was a process they wanted to bring to the rest of their dealer network. That’s why they asked us to write the book on it.

Provide the roadmap

This easy-to-read and inspiring toolkit is packed with stories, how-to details, and educational facts to help dealers understand the economics behind brand and how to engage in a process that will influence the bottom line.

Help them navigate

Confident in the insight, inspiration, and support we provide, Herman Miller has turned to 5 by 5 Design as the go-to resource for dealer branding. Our team has guided more than a dozen dealers from across the nation through a process to uncover each dealer's unique purpose, develop effective messages, and launch updated brands in multiple markets.