IT-HenHouse

How do you hatch a new brand?

Ideation  •  Communications Planning  •  Messages  •  Logo  •  Visual System  •  Website  •  Writing  •  Digital TeMplates

Incubate your purpose

This technology team had a fun brand name, but struggled to identify and communicate what truly makes the company unique and better. Using our proven discovery process, we uncovered its real strength. Unlike so many other tech experts, IT-HenHouse understands that technology is first and foremost about empowering people to solve problems.

Use an authentic voice

Building on the clarity of its purpose and embracing the down-to-earth nature of the organization, we developed a playful but powerful message platform to communicate value and differentiate the brand personality in a competitive marketplace.

Get your chicks in a row

Next, we established a clear marketing plan, updated the logo, revamped the website, and created a series of templates to more effectively connect with customers. The new brand voice, visuals, and tools have empowered IT-HenHouse to move forward with confidence and support business growth.