iSpace Environments

How do you refresh an established brand?

RESEARCH  •  IDEATION  •  COMMUNICATIONS PLANNING  •  VISUAL SYSTEM  •  LOGO  •  DIGITAL TEMPLATES  •  MESSAGES  •  COLLATERAL  •  STATIONERY  •  WEBSITE  •  WRITING

Get to the core of what you do

5 by 5 Design was asked to complete a brand refresh and provide marketing support for iSpace Environments, a company that outfits offices with architectural products, furniture, and technology solutions. Through research and ideation, we uncovered that the spirit of partnership was at the heart of everything they do—from being 100% employee-owned to offering integrated services to collaborating with clients and vendors alike. 

Align every touchpoint with your brand clarity

Using this clarity about the uniqueness of the brand, our team updated the brand messages, logo, and visual system to reflect the potential of partnership that clients get when working with iSpace. We then generated a marketing plan and toolkit of templates (email promotions, sales sheets, showroom tour invites, case studies, stationery, and more), and completed a full content and creative update of the company’s website.

Elevate people over products

The result of this year-long project was a more cohesive, consistent, and customer-focused brand that elevated the conversation from simply selling products and services to forming partnerships that transform office environments and the experiences of the people who work within them.