State of Minnesota

How do you apply a big brand in meaningful ways?

RESEARCH  •  IDEATION  •  COMMUNICATIONs PLANNING  •  MESSAGES  •  LOGO  •  SIGNAGE  •  ENVIRONMENTAL DESIGN  •  COLLATERAL  •  WRITING  •  DIGITAL TEMPLATES  •  EVENT COMMUNICATIONS  •  VIDEO  •  Stationery  •  Training  •  WEBSITE  •  SOCIAL MEDIA  •  ADVERTISING  •  MEDIA BUYING  •  CAMPAIGN  •  VEHICLE GRAPHICS  •  Premiums

Understand what makes each division unique

As a certified equity select partner for the State of Minnesota, our team has been a go-to resource for an assortment of branding and marketing projects. Our experience over the past decade with more than 10 different departments, agencies, and state-led organizations has made us experts at creating designs that align with the state brand while giving individual sub brands unique expression. 

Stay organized

Bringing together multiple departments, state and tribal leaders, and various stakeholders, we’ve worked on an array of collaborative efforts that require confident facilitation, meticulous organization, and the ability to synthesize complex ideas and complicated systems into clear communications and strategic actions.

Be accessible and inclusive

5 by 5 Design takes inclusion and accessibility to heart, not just because the state requires it, but because it’s the right thing to do if you want your communications to be effective. We are adept at creating accessibility-compliant files, adapting concepts and communications to multiple languages, and delivering human-centered experiences that exceed state standards. Every deliverable—from graphics to language to metadata—is strategically planned and implemented to meet the needs of diverse audiences.

Focus on outcomes

When it comes to state tools and templates, they must work for their intended audience and build from the state’s overall brand guidelines. From statewide public awareness campaigns to targeted workforce communications we’ve consistently surpassed goals, exceeded industry benchmarks, and won national design awards. Our approach always uncovers what’s unique about each division and then develops engaging creative to connect emotionally with audiences to build awareness and inspire action.