United Women in Faith Unstoppable Campaign

How do you keep a brand relevant?

IDEATION  •  CAMPAIGN  •  NAMING  •  MESSAGES  •  DIGITAL TEMPLATES  •  COLLATERAL

Pay attention to your audience

A successful brand does not remain static. By listening to members and assessing growth opportunities, United Women in Faith realized it needed to engage with younger and newer audiences in relevant ways. Using this insight, 5 by 5 Design was brought in to evolve the brand. 

Make a bold move

Starting with audience personas and targeted messages, brand evolution took shape through the development of the “Unstoppable” campaign. This bold new marketing effort was designed to energize the existing base while attracting a new generation of women drawn to social justice, advocacy, and collective action. 

Engage with emotions

The campaign included a clear theme, graphics, hashtags, social and email templates, and adaptable tools that could be layered into existing communications. The language and visuals emphasized momentum, shared power, and the impact women can create together. With a fresh, new, emotionally charged marketing approach, members are fired up and inspired to invite others into the movement.

Encourage organization-wide involvement

Since launch, the response has been immediate and enthusiastic. The Unstoppable theme has quickly been adopted across the organization, appearing in email subject lines, leadership communications, and staff messaging. From the President on down, leaders have embraced the language as a unifying and energizing way to speak about the organization’s mission.